Knowledgebase

SEO

 

WHAT IS SEO?

 

SEO is the process of applying specific techniques online in order to rank high organically on search engines.

 

WHY IS IT IMPORTANT?

 

Its important as ranking high on the SERPs can grow your business, as your listing will appear on the 1^st page of Google where potential clients will find your information and contact you.

 

 HOW DO YOU IMPLEMENT SEO?

 

Implementing SEO requires smart backlinking strategies. SEO has become increasingly difficult to implement over the years due to constant algorithm updates. You require great experience and knowledge on how to practice it correctly. The most effective way would be to use a reputable SEO service provider in order to rank your website on the 1^st page of Google.

 

HOW DO I FIND A REPUTABLE SEO PROVIDER?

 

The easiest way would be to Google search keywords such as “SEO company” or “SEO services” in the city where your business resides. Its also important to see if the seo provider has positive or negative reviews regarding their services. In order to do this, type in the name of the company along with the word “reviews”.

 

DOES IT TAKE LONG TO RANK ON PAGE 1 OF GOOGLE?

 

Yes and No. Everything depends on the industry competition and keyword you wish to target. If your industry is highly competitive, rankings can take many months reach the 1^st page of Google.

 

If you want to rank for 1 or 2 word keywords, it can also take long as those keywords usually have high traffic volumes and more companies are likely to compete for them.

 

GOOGLE ADWORDS

 

 

WHAT IS GOOGLE ADWORDS?

 

Its similar to SEO but works on a Pay-Per-Click basis. Everytime a person clicks on your advert on Google, you will be charged a rate for that cliick. This rate is dependant on competition and works on an auction based scenario where people bid on keywords. The highest bidder is more likely to receive the top positions on Google, but their are several factors that are taken into consideration such as the quality of the landing pages, advert displayed and extensions added.

 

WHY IS IT IMPORTANT?

 

Google Adwords is important as it delivers instant and targeted traffic to your website. This will increase your leads and sales depending on how much trust your website creates.

 

HOW DO YOU IMPLEMENT IT?

 

It is highly advisable to find a company that is Google Adword certified to handle your Google Adword campaigns. Attempting it yourself will most likely result in wasting your budget and not maximizing results. There are many elements to Google Adwords, and not utilizing them correctly will be a waste of your PPC campaigns.

  

HOW DO I FIND A REPUTABLE GOOGLE ADWORD PROVIDER?

 

First thing you need to request is proof of certification. Make sure the documents are legitimate and the company has been practising Google Adwords for longer than 3 years. Also keep in mind, Google Adwords works well when you have a big budget. Do not expect miracles for R1000 a month when your cost per click is between R20- R40 rand. Just like all advertising and marketing industries, you need to spend money to make money.

 

CONCLUSION

 

Every company in every industry need to make use of SEO and Google Adword services. Its the new age of marketing and if you do not follow the trend, you may be left behind. For more information on these services, contact Andreas on 072 380 8196.